A thousand sauna dreams come true – Summium® CPQ boosts Kärävä sauna sales

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Kärävä has chosen Wapice Summium® CPQ as its preferred tool to ease the independent sales efforts of their resellers and to boost the work of their own sales staff. The company uses the CPQ (Configure, Price, Quote) solution when configuring and pricing the sauna packages and creating quotes.

Kärävä Oy is a Finnish family company founded in 1988 that manufactures sauna packages and other wood products such as terrace boards, wall panels and mouldings for interior cladding. Their goal is to offer customers exactly the products they are looking for and to fulfil even their wildest dreams. The company has its own planing line and carpentry shop, where the products are handmade to the highest specification.

The company is currently focused on expanding the business through reseller network. As the network has grown, it has quickly become necessary to automate and harmonise pricing and quote generation. The natural choice was Wapice Summium® CPQ tool.

Supporting the independent sales efforts of reseller network

Before deploying the solution, the resellers often needed support in sales because the pricing and drafting quotes requires many options and accurate calculations.

“We want to support our resellers by making it easier for them to calculate prices and sell sauna packages independently. To provide our reseller network the best support possible, we invited them to join the development phase of the sales tool,” says Jaakko Soini, CEO of Kärävä, and adds,

“We have received positive feedback on Summium® CPQ, and our resellers now make significantly fewer support requests, as they can now finalise their quotes immediately instead of being delayed a couple of days.”

Screenshots Examples of Summium® CPQ solution

Up-to-date product information for sales

Whether it is for Karava’s own sales organisation or a reseller, Summium® CPQ guarantees that the pricing and product information are always available and up to date. As a result, the sales process is more efficient with fewer human errors and there is no need for Excel spreadsheets previously used in pricing. Additionally, the production time estimates are more accurate.

We are very pleased with Wapice’s solution. Summium® CPQ is easy to use and speeds up the sales process of sauna packages by guiding the salesperson through each step of the process. This improves the quality of customer service, as all factors are covered already at the quote stage. Due to the solution, the time spent for drafting a quote has shortened for more than 50 %

Jaakko Soini, CEO of Kärävä

Kärävä prides itself on quality and customer satisfaction through unique solutions that meet individual customer needs. “Our job is to offer our clients a digital tool that makes it easier and effortless to sell even complex sauna packages,” says Riina Puhakka, Solution Sales at Wapice.

Cooperation Riina Puhakka, Kai Huittinen and Jaakko Soini

Summium® CPQ (Configure, Price, Quote) is a powerful sales configurator which helps companies sell complex products and services. The salesperson can easily configure a product and service package according to customer needs, calculate price and create quote documents. Wapice has been developing the tool in close collaboration with industry since 2000, and today the tool is used to sell more than EUR 2 billion worth of Finnish export products a year. Summium® CPQ is part of the Summium product family.


Article image: ©Kärävä